In the global consumer market, watch accessories may seem like a niche category. Yet behind this small segment lies a surprisingly strong demand. Items like straps, bezels, dials, and movement parts are not only crucial for keeping a watch functional but also essential for personalization and restoration.
France, in particular, has a long and proud watchmaking culture. From high-end luxury collectors to young DIY enthusiasts who enjoy customizing their timepieces, the appetite for watch parts remains strong. Professional repairers and small retailers also rely heavily on stable supplies of affordable components, making watch accessories a steady demand market in France.
Why the Demand for Watch Accessories Is Growing
For watch enthusiasts, accessories play a bigger role than most imagine:
- Personalization – A simple strap swap can completely change a watch’s look. Stainless steel feels bold, leather feels elegant, while silicone straps bring a sporty vibe.
- Extending Lifespan – Scratched bezels, worn-out hands, or aging movement parts can all be replaced, restoring a watch to full function.
- Collecting & Restoration – Vintage watch lovers often hunt for rare, discontinued parts to maintain the value and integrity of their collections.
Types of Watch Accessories
- Straps & Bracelets – Stainless steel, leather, silicone, NATO-style. In France, NATO and silicone straps are popular with younger buyers, while professionals prefer leather and steel.
- Bezels & Dials – Ceramic bezels and diving SUB bezels are best-sellers in modification markets. Dial swaps give older watches a new identity.
- Watch Hands – Small but impactful. Compatible with NH35, 4R35, 8200 movements, making them essentials for both watchmakers and DIY hobbyists.
- Movement Parts – Rotors, balance wheels, springs—key to accurate timekeeping. Often expensive or rare in Europe, but affordable when sourced from China.
- Tools & Small Parts – Screws, clasps, openers, and other watch repair tools, often bought in bulk.
Who Buys Watch Accessories?
- DIY Enthusiasts – Young French consumers love customizing their timepieces, showing off unique styles on social media.
- Professional Watchmakers – Independent repairers and workshops need a steady supply of movement parts.
- Retailers – Small businesses in France often buy straps and bezels wholesale, reselling them at a markup.
- Collectors – Vintage enthusiasts searching for rare parts to keep their prized pieces in top condition.
Why Choose Sugargoo?
Sugargoo makes sourcing watch accessories from China straightforward, affordable, and reliable.
What Can You Find?
The Watch Accessories Section covers the full spectrum—from straps and bezels to NH35/4R35 movement parts, rare dials, and tools. Whether you need one item or bulk quantities, everything is available in one place.
Wholesale Advantages
- Lower unit price for bulk orders.
- Flexible MOQs compared to traditional wholesalers.
- Combine multiple orders into one shipment to cut shipping costs.
Why French Buyers Prefer It
- Local French suppliers charge high prices with limited choice.
- Sugargoo displays prices directly in EUR and supports PayPal/Visa.
- Fits both DIY customization trends and professional workshop needs.
Service Advantages
Easy Product Search – Browse directly in the Watch Accessories Zone, or paste any Taobao/1688 link into the search bar. Guides like How to Search Product and How to Read Product Listings on Taobao make it simple.
English Product Pages – Every listing is auto-translated, with specs and color/size options in English. New users can also check the Beginner’s Guide and How Does Ordering from Sugargoo Work? Learn How to Buy From China Step by Step.
Quality Inspection (QC) – Each product comes with 5 free QC photos showing packaging, details, and labels. For extra assurance, you can opt for the Quality Inspection Service.
Flexible Shipping Options – Sugargoo offers direct shipping to France, with different routes to balance speed and cost. To plan better, see How Long Does It Take to Ship From China? .
Package consolidation and refund assistance – Beyond forwarding, Sugargoo offers package consolidation, storage, and return & refund assistance.
Insurance & Protection – With parcel protection, your shipment is covered in case of loss or damage—ideal for bulk orders and high-value movement parts.
Customer Service Support – From pre-sale to after-sale, Sugargoo agents assist you with seller communication, logistics questions, and issue resolution.
How to Access the Watch Accessories Section
Finding the section is simple:
- Go to the Sugargoo homepage.
- Scroll to the “Special Sale” banner.
- Use the arrow button to switch between categories.
- When you see “Hot Watch Accessories on Sale”, click SHOP NOW to enter.
This step-by-step process ensures even first-time users can locate the right category quickly.

Step-by-Step Buying Guide
- Search or Paste Link – Find products via the Watch Accessories section or paste links from Taobao/1688.
- Add to Cart & Choose Currency – Prices can be displayed in EUR or USD.
- Select Payment – Options include PayPal, Visa, Mastercard.
- QC Photos – Review free photos before shipping.
- Choose Shipping Route – Pick a route that balances speed and cost.
- Delivery – Track your parcel online until it arrives in France.
Who Should Buy from Sugargoo?
- French DIY enthusiasts – Affordable customization with endless options.
- Professional watch repairers – Reliable source for movement parts.
- Small retailers – Resell straps, bezels, and tools with high margins.
- Collectors – Secure rare or discontinued parts for restoration.
Call to Action
Watch accessories may be a niche, but in France they represent a thriving demand market—from casual hobbyists to professional repairers. Sugargoo meets this demand with variety, affordability, wholesale advantages, and strong buyer protection.
👉 Register on Sugargoo today to unlock a smoother sourcing experience and claim your CNY 800 newcomer shipping coupon. Whether you’re a Paris-based watch enthusiast or a repair shop in Lyon, Sugargoo makes sourcing watch accessories from China simple, safe, and cost-effective.